The Pizza Company popularity today.

Today, The Pizza Company is more popular in Khonkaen. They have 4 branches which are Central Khonkaen, Fairy Plaza, Tesco Lotus extra and Big C Khonkaen. Everyday, they have many walk-in and delivery customers. This show that people in Khonkaen prefer to eat more pizza.It may caused from many factors,changing lifestyle, advertising, marketing and so on.

As discussed above, many factors are involved with the popularity of The Pizza Company. First of all, changing people lifestyle in Khonkaen.Every culture has its own values, philosophies, and the way to react to the things occurring in their lives. These reactions depend upon the culture they belong too.This changed their life style.(Ritzer, 2000) Second factor is advertising. Advertising also played a major role in increasing The Pizza Company popularity in Khonkaen.(National Cancer Institute, 2000).  As we seen the advertising of The Pizza Company, they often use attractive images and words to stimulate their customer.  The Pizza Company today continues to offer pizza lovers with even more innovative ideas that excites the pizza experience. Only the freshest Thai ingredients are used to ensure our pizzas come with the finest crust and cheese blends(The Pizza Company, 2013 ). And the last factors is marketing, this is very significantly influence the buying behavior of people (Bowman et al., 2004). In this case for The Pizza Company, their marketing strategy are Buy 1 Get 1 Free promotion (Only Delivery order), Hot and Quick delivery in 30 minuite and offer specials pizza set  such as SudKum Set, Kern Kum Set and Yok Gang Set. This strategy is very successful in terms of sales. And this is one of factors that make the The Pizza Company popular.

There are several reasons of increasing popularity of The Pizza Company in Khonkaen which includes changing people lifestyle, advertising and marketing. The Pizza Company is one of several western restaurant that came to be popular in Thail. However, eating too much on it can be obesity and  also caused of trade diflict. So it should be better to turned on with the Thai food .

 Miss Arunya Maneened ID:523080367-6