Today, The Pizza Company is more
popular in Khonkaen. They have 4 branches which are Central Khonkaen, Fairy
Plaza, Tesco Lotus extra and Big C Khonkaen. Everyday, they have many walked-in
and take home. This shows that people in Khonkaen prefer to eat more pizza.It
may caused from many factors, lifestyle, advertising, marketing and so on.
As discussed above, many factors
are involved with the popularity of The Pizza Company. First of all, changing
people lifestyle in Khonkaen.Every culture has its own values, philosophies,
and the way to react to the things occurring in their lives. These reactions
depend on the culture they belong too.This changed their life style.(Ritzer,
2000)
The Second factor is advertising
which also played a major role in increasing The Pizza Company popularity in
Khonkaen.(National Cancer Institute, 2000).
As we seen the advertising of The Pizza Company, they often use
attractive images and words to stimulate their customer. The Pizza Company today continues to offer
pizza lovers with even more innovative ideas that excite the pizza experience.
Only the freshest Thai ingredients are used to ensure our pizzas come with the
finest crust and cheese blends(The Pizza Company, 2013 ).
And the last factors is
marketing, this is very significantly influence the buying behavior of people
(Bowman et al., 2004). In this case for The Pizza Company, their marketing
strategies are Buy 1 Get 1 Free (Only Delivery order), Hot and Quick delivery
in 30 minuites and offer specials pizza set
such as SudKum Set, Kern Kum Set and Yok Gang Set. This strategy is very
successful in terms of sales. And this is one of factors that makes the The Pizza Company popular.
In conclusion, there are several reasons of
increasing popularity of The Pizza Company in Khonkaen which includes changing
people lifestyle, advertising and marketing. The Pizza Company is one of
several western restaurant that came to be popular in Thai. However, eating too
much on it can be obesity and also
caused of trade diflict. So it should be better to turned on with the Thai food.
Miss Arunya Maneened Id: 523080367-6
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